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Graphic Design for Fashion

by Jay Hess et al


Hardback

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Description

Fashion is a high-impact, fast-paced industry that demands an aspirational visual message which requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase for a design studios most inventive work, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually-led book contains a global selection of the best graphic design studios work for the fashion industry from packaging and lookbooks to swing tags and invitations with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the worlds leading design studios. With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.

Product Info

Audiences
  1. General/trade
Authors
  1. Jay Hess
  2. Simone Pasztorek
BISAC
DES007000
Barcode
9781856696937
Binding
Hardback
Blurb
Fashion is a high-impact, fast-paced industry that demands an aspirational visual message which requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase for a design studios most inventive work, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually-led book contains a global selection of the best graphic design studios work for the fashion industry from packaging and lookbooks to swing tags and invitations with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the worlds leading design studios. With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.
City of Publication
London
Country
USA
Country of Publication
GB
Date of Publication
18 October 2010
Height (mm)
0
ISBN
9781856696937
ISBN-13
9781856696937
Number of Pages
240
Publisher
Chronicle Books Llc
Subjects
  1. DESIGN / Fashion
  2. Design & Commercial Art
  3. ANF:Art and Design
Title
Graphic Design for Fashion
Width (mm)
0
Year
2010

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