Exploring Marketing Research

William G. Zikmund
Paperback / softback

Write a review


Of course you want to know — When do I get it?


We strive at all times to get it to you on time but here are some indications:

If we say In Stock, we dispatch within the time frame of the shipping plan you selected.

If we say In Stock (You can also collect in cpt), the stock is available from our Cape Town warehouse and you can collect on the same working day if your payment has been authorised and you collect before 5pm.

If we say dispatched between X and Y days then it takes X to Y days to receive from a supplier and it will then be with you within the time frame of the shipping plan you selected.

If we say Pre-order it means that your item will be dispatched to you on the day it's released and arrive with the time span of the shipping plan you chose.

And then there's the Weekend. In order to receive goods on the weekend, select our weekend delivery option when checking out.

If this is all too confusing, call us on 0861 222 989 or send an e-mail to info@takealot.com. One of our friendly employees will get back to you pronto.


Eligible for Cash on Delivery. Learn more

Word on the street is that cash is king!

Because we love giving you the most awesome online experience ... we now offer a COD (cash on delivery) payment option on certain orders.

That's right people, we're giving you even more choice than ever before! (as if that's even possible).

We think you'll be just as chuffed as we are about it.

So how exactly does COD (cash on delivery) work?

Simple really ... when placing your order(s) online, simply select COD as your preferred payment method and only pay for your goods when you receive them. Please have your cash ready when they get to your door!

If COD is not applicable to a particular product, we'll make it very clear on the product page.

At this point, COD is available for orders delivered within certain geographical areas and on select products based on value, if you don't see it as an option, then our nifty system has excluded you based on where you stay. If you aren't sure about where you fit in, just give us a shout and we'll help out - 087 820 5058, or 086 122 2989; or emailinfo@takealot.com

Ka-Ching!

Free Exchanges & Returns for 30 days. Learn more

Free Exchanges & Returns for 30 Days


Returns

If you are not completely satisfied with your purchase, simply return the items to us in their original condition and packaging within 30 days of receipt and we will issue a credit which can be used to place a new order.

Exchanges (Fashion, sportswear and shoes only)

Wrong size? Don't quite like the colour? You can exchange your purchased item for a different size and/or colour up to 30 days from the day you received it, completely free of charge.

The item must be unworn and unused (other than trials) with the original tags still attached. Packaging should be returned in an undamaged condition with the item

When does this policy not apply?

  • Exchange/return request is made outside the specified timeframe.
  • Any consumable item that has been used or installed.
  • The item is damaged due to use or item is not in the same condition as you received it.
  • Items that are returned without original packaging.
  • We can't offer exchanges, replacements or account credits on the following products, unless they are faulty or not as described:
    • Cosmetics and fragrances where the original packaging has been opened, or where the seal has been broken.
    • Media products (including DVDs, CDs, video games and software) where the original plastic wrapping has been opened.
    • Underwear where the original wrapping has been opened.
    • Swimwear where the hygiene strip has been removed.
    • Pierced earrings and other pierced body jewellery where the original wrapping has been opened.
    • Products which have been personalised for you or made to your specifications.

Find out more about Exchanges & Returns


EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

Review:

Preface. PART I: INTRODUCTION. 1. The Role of Marketing Research. 2. Information Systems and Knowledge Management. 3. The Marketing Research Process. 4. The Human Side of Marketing Research: Organizational and Ethical Issues. PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 5. Problem Definition: Jump-Starting the Research Process. 6. Qualitative Research Tools. 7. Secondary Data Research in a Digital Age. PART III: RESEARCH DESIGNS FOR COLLECTING PRIMARY DATA. 8. Survey Research: An Overview. 9. Survey Research: Basic Methods of Communication with Respondents. 10. Observation. 11. Experimental Research: An Overview. 12. Test-Markets and Experimental Design. PART IV: MEASUREMENT CONCEPTS. 13. Measurement. 14. Attitude Measurement. 15. Questionnaire Design. PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs and Sampling Procedures. 17. Determination of Sample Size: A Review of Statistical Theory. 18. Fieldwork. PART VI: DATA ANALYSIS AND PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information. 20. Basic Data Analysis: Descriptive Statistics. 21. Univariate Statistical Analysis. 22. Bivariate Statistical Analysis: Differences Between Two Variables. 23. Bivariate Statistical Analysis: Measures of Association. 24. Introducing Multivariate Statistical Analysis. 25. Communicating Research Results: Research Report, Oral Presentation, and Research Follow-Up. PART VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES. Appendix: Statistical Tables. Glossary of Frequently Used Symbols. Glossary u Endnotes.
Author
William G. Zikmund
Format
  1. Books
    Paperback / Softback
Edition
Revised edition (10)
ISBN
9780324788617
Date Of Publication
1 September 2010
Pages
720

No reviews yet.

Be the first!

Supplier out of stock

Add to cart
All Departments

Books