More aboutOur Journey

Follow our exciting journey from humble beginnings to where we are today and where we are heading.


Our Destination’s mission is to be the most customer-centric online shopping destination in Africa.  Our company is built around the simple concept that the customer comes first.

Our success is based on our ability to delight our customers with amazing customer service. All of our focus is dedicated to improving the customer experience, from the moment you arrive on our website and place your order to the moment it arrives at your door and any occasional hiccups that may occur during and after delivery (We strive to be perfect but things do happen…).

By aligning ourselves to this philosophy, we believe will be the number one online shopping destination across Africa.

Our Roots was officially launched in June 2011, following the successful acquisition of an existing ecommerce business called Take2 by the US based investment firm, Tiger Global Management and Kim Reid in October 2010. Today, is the leading ecommerce retailer in South Africa and one of the largest, most innovative ecommerce retailers on the African continent.

The business was initiated with a simple vision in mind: To be the largest, simplest, most customer centric online shopping destination in Africa. We’ve evolved rapidly since inception, opening and expanding warehouses in Johannesburg and Cape Town, while expanding department selection to over 21 departments across Electronics, Lifestyle, Media & Gaming and Fashion.

2014 was a pivotal year in our history, with the announcement of a $100m investment from Tiger Global. This was quickly followed by the purchase of Mr Delivery – divided into the Takealot Delivery Team (formerly Mr D Courier), giving us ownership over our own logistics network, and Mr D Food, our app-based on-demand food delivery service.

The same year saw the successful acquisition of, a curated design and fashion website, and culminated in the announcement that Naspers-owned would be merging businesses with – building the premier online shopping destination in Africa. The merge was successfully completed on 1 May 2015 when all Kalahari customer accounts were successfully transferred to is South Africa’s largest, most innovative ecommerce retailers, with over 1,200 employees. At the core of everything we do is our customer. We are passionate about providing great customer experiences, beginning with the moment you land on our site, until the product you order is delivered safely into your hands.