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Sony Mobile together with Takealot bring you the Xperia Ear.

South Africa, Johannesburg, 26th January 2017: Sony Mobile Communications today announced that Xperia Ear is available exclusively at takealot.comXperia Ear is a smart product from Sony Mobile, an in-ear personal assistant to help communicate and get things done via conversational voice interaction and simple head gestures.
The Xperia Ear is designed to bring a new way of communicating, without compromising on enjoying the world around you. It provides useful information such as your schedule, weather and the latest news to keep you up-to-date on the go. Powered by Sony Agent Technology; an adaptive platform, Xperia Ear responds to verbal commands, so you can ask it to make a call, perform an internet search, dictate a message or navigate to a certain location.

“We are proud to be SONY’s exclusive South African retail partner for the launch of the Xperia Ear,” says Julie-Anne Walsh, Chief Marketing Officer at Takealot. “We’ll always back cutting-edge technology that enriches the lives of our customers and it’s just the kind of exciting innovation we’re looking to offer on Living increasingly interconnected lives, here’s a product that enables us to stay in touch, keep organised and plan our time, hands-free. By making the Xperia Ear available to buy online at Takealot, we’re giving customers all over South Africa a fast, simple and direct way to shop this technology first.”

Xperia Ear reads out incoming texts, WhatsApp or Facebook messages and allows you to initiate a response with a simple nod and then reply instantly with your voice. Xperia Ear has a full-day of battery life and, most importantly, doesn’t feel uncomfortable when it’s placed in your ear.

Christian Haghofer, Sony Mobile South Africa Country Manager said: “Xperia Ear enables you to be aware of and be in touch with the world around you. It gives you a liberating feeling of not being tied to a smartphone. We are delighted to be teaming up with Takealot to bring this innovative product to the South African market and look forward to the response.”


The Recommended Retail Price is R2499, 00.


ABOUT TAKEALOT.COM: was founded in June 2011 with a simple vision: to be the biggest, simplest, most customer-centric online shopping destination in Africa. 

The business has evolved rapidly since inception, opening and expanding warehouses in Cape Town and Johannesburg, expanding department selection to 21 departments, including Electronics, Sport, Home & Kitchen, Fashion and more, while also taking control over its own logistics with the purchase of Mr. Delivery, now the Takealot Delivery Team.

Today is one of the fastest growing, most innovative eCommerce retailers on the African continent.



Craving Novity
Katie Milosevich
Tel: 011 470 5900